Awareness Campaign – Expose The Abuse


Bus Shelter Ad


Print Ad


Direct Mail Cover Ad


Direct Mail Inside Ad

This project was for my Campaign Strategy class back in the Graphic Design Program. We were partnered up and had to pick a type of awareness topic and produce a campaign for that particular awareness.

Together, we chose to represent child abuse. The focus is mainly on how many cases of child abuse go unreported. My partner had a young sister we were able to work with and get our photos.

The tear in the paper is to represent the abuse having always been hidden and that it is now being discovered and shown. It’s letting people know that action should be taken.